Montblanc (Montblanc) launched the iPad application ‘Timepieces’, brand fans can use this application to explore its movements, virtual ‘try-on’ watches, but also a glimpse of the upcoming new series. The ‘Timepieces’ app is now available worldwide and supports iPad 2, iPad 3 and iPad mini.
Montblanc, a luxury brand, released an iPad app ‘Timepieces’ for its watch collections in 2013 at the International Haute Horlogerie Salon in Geneva. The application participated, designed and developed by AKQA perfectly explains the history of Montblanc Nicolas Rieussec Rising Hours and the spirit of the brand.
‘Timepieces’ showcases more than 40 watches and clocks from six Montblanc brands, becoming the most authoritative source of information for every collector and brand proponent. App uses the most advanced visual difference scroll effect to show its three main parts: ‘Movement’, ‘Collection’ and ‘Insights’. Ultra-high-definition images and 3D rendering technology allow users to appreciate every detail of the meticulous interface of the watch and the design of the complex movement. The ‘Insights’ section lets users understand Montblanc’s exquisite craftsmanship and quality for more than a century through stories, images and short films.
At the same time, the ‘True View ©’ interactive function developed for the iPad app allows users to choose the style of watch by measuring the width of the wrist. Users can share their favorite watches through social media, or use the built-in ‘Boutique finder’ feature to search for the nearest Montblanc boutique.