Mido area at the Basel Watch Fair. Profile picture
Commander’s Limited Chronograph: A commemorative model to mark the 95th anniversary of the brand, with red hands and chronograph scales on the black sunray dial. The perfect curve from the spire to the base of the Eiffel Tower is subtly used in the design of this watch’s round steel case.
Commander series three-eye multifunction chronograph watch: This watch retains the classic characteristics of the Commander series while being given a new look. Three small chronograph dials have been treated with bituminous gray satin, and the middle lines of the hour and minute hands are White Super-LumiNova luminous treatment makes the night reading more clear and convenient.
Helmsman series double crown diving watch: two crowns are located at 2 o’clock and 4 o’clock, of which the crown at 2 o’clock is used to adjust the diving bezel set in the mirror, record the diving time, beauty The iconic orange color is reflected on the rotatable bezel and the second hand.
Commander Series Fritillary Lady’s Watch: This series is the first time to launch a women’s watch. The 33 mm diameter case is equipped with an automatic mechanical movement. The dial features mother-of-pearl with a mother-of-pearl dial. Rational temperament. The weekly calendar display at three o’clock is large and practical.
Great Wall Series 2: The Great Wall series launched last year was inspired by the Great Wall of China. The wall tiles on the dial and the seconds hand in the shape of an ancient bow and arrow are all details. This year’s Great Wall Series 2 added a leather strap to last year’s models, making the case thinner and more comfortable to wear.
The Berencelli multifunctional chronograph watch: two snailed chronograph windows are arranged vertically on the silver dial, the 60-second chronograph hand made of blue steel and the second hand at 9 o’clock are the new highlights.
The new women’s watch of the Belem Sairee series: the small silver dial presents two clear levels, and the sun light decoration shines brightly. This model uses a back-through design to see the movement of the automatic movement.
进入 Since entering the Chinese market in 2000, Mido has gone through 13 years in China, and it has also ushered in its 95th birthday. But I wonder if anyone remembers the ‘meter / rudder’ that appeared on the Chinese market from the 1930s to the 1960s? In fact they are the same brand: MIDO. At Baselworld this year, Mido presented its unique architectural aesthetic with three new series.
Amami is a very fun brand. This ‘fun’ is not something that can be seen at a glance or you can get started with the game. You need to have a deep understanding of the logic of its design to see some meaning on the dial. In short, it is necessary to figure out the relationship between the series and some buildings.
Each of the Amami watches has an architecture as a source of design inspiration. The commander series corresponds to the Eiffel Tower, the helmsman series corresponds to the Sydney Harbour Bridge, and the Belem Sairee series is the Rennes Opera House, the Emmanuel II arcade, and of course the Great Wall series based on the Great Wall. Looking at the pictures and tables in comparison, you will find the intricate relationship in details, and these reference designs are not immediately obvious. But why integrate architecture into watch design? ‘Because in terms of beauty, the building itself has not only aesthetic value but also practicality. It is both space and time coordinates. For example, if you look at the Colosseum in Rome, you can think of gladiators fighting and spectating here many years ago. Cheers here, there is a wonderful confluence between the ancients and the present. The philosophical value of time is here. ‘The staff of Mido explained.
The relationship between the main commander series and the Eiffel Tower in 2013 lies in the grid design on the minute plate, which is very similar to the steel bar shape in the middle of the Eiffel Tower. In this series, there are simple juniors and multi-function chronograph styles. Generally speaking, the design is 50 years unchanged. The highlight of this year is that this masculine series has finally launched a female model. The mother-of-pearl dial with black strap is very elegant. The multi-function chronograph model shoulders the heavy duty of commemorating the brand’s 95th anniversary. A red hand with red chronograph scales and a watch model certified by the Observatory will be limited to 950 pieces.
双 One of the double-crowned diving watches that has a relatively high degree of beauty this year is in the Helmsman series. The helmsman series is inspired by the Sydney Harbour Bridge, which was completed in the 1930s, and there are still many extreme sports enthusiasts to climb the bridge. Mido believes that it represents the spirit of climbing the peak without fear of danger, so the vertical line on the side of the Harbour Bridge is applied to the surface of the Helmsman series, which is reflected in the way of Geneva ripples. The latest dual-crown diving watch puts the diving chronograph ring below the watch glass, so an additional crown is needed for adjustment. This year this series also introduced a rubber bezel and strap style, which fits the wrist very well. The helmsman series was launched by Mido’s second-generation president. He was an Air Force officer. He was often annoyed in the army that the watch would stop moving under the influence of harsh environments. In the peaceful era, he would make his own watch that can withstand harsh environments. Excellent performance of the helmsman series.
The connection between the Belem Celli series and the Rennes Opera House in France lies in ‘practical’ and ‘minimalist’ concepts. When the Opera House was completed in 1836, it was a time of complicated decoration, and it was solemn and simple in design. The Belem Celli 1 used a simple double-dial dial combined with Roman numerals to achieve great success at the launch, while the Belem Celli 2 used stick-shaped hour markers and retro track minute dials. The new Belem Celli 3 this year combines the Roman numerals of 1 and the disk design of 2. It introduces the inspiration brought by the arcade of Emmanuel II. The hemispherical mirror is like the dome of the arcade. Visually magnified. However, Belem Celli 2 still launched a classic style, which currently seems to be more popular than 3.
In addition to the integration of architecture into the design, Mido’s high price-performance ratio can also be called a ‘killer’. It is currently the only mid-range brand among the top 10 certified by the Observatory. Observatory-certified models can be bought at prices of around 8,000 or nine thousand, of which Many women’s watches are also certified by the observatory, which shows certain advantages in the environment where the women’s watch market is gradually rising.