Guilian Real Swiss Watch Industry Challenged By Chinese Pirated Watches

Recently, the Swiss Watch Federation has for the first time obtained a batch of pirated watches smuggled from China to Switzerland with extremely delicate and complicated craftsmanship, and was astonished by the fake and real craftsmanship. It is reported that these fake watches, which are close to the real price, bring huge economic losses to the Swiss watch industry and also damage the Swiss watch market image.
    The report said that only by very close, even with a microscope, can we find the flaws in these fake watches, such as a screw seam on the back of the case, or the carbon material on the case is replaced by plastic materials, or the glass of the dial No polarizing function, etc. But apart from these tiny details, it is difficult for even a watch expert to see at a glance that they are fake. A Hublot ‘Big Bang’ Ferrari watch confiscated at the Swiss customs in December last year is completely compatible with genuine fisheyes. Whether it’s appearance, weight, or even taste-the real watch is vanilla-it’s surprisingly similar, but the most exaggerated is the core of the watch.
    ‘This is the first time I have a fake tourbillon watch in my hand. This is a highly accurate mechanical structure. The imitator has now mastered the extraordinarily complex horological skills.’ The Swiss Watch Association’s counterfeiting department is in charge Said Michel Arnoux.
    And Swatch, the world’s largest watch center, is worried about the rapid development of the Chinese fake watch market and the trend of entering the cutting-edge field. Unlike fake Rolex watches that sell dozens of Swiss francs in Asian and Latin American markets, these fake Hublot watches can blind customers’ eyes and sell thousands of Swiss francs at high prices, causing the brand company to suffer huge losses.
    “Piracy watches cost the watch industry billions a year.” Swatch Group boss Nick Hayek said, “The biggest problem is that these counterfeit products are becoming more specialized.
    It is reported that copycats mainly use the online market to sell their products, and the main sales target is individuals. ‘During the financial crisis, many stockbrokers in New York and London sold their watches cheaply online. Imitationists immediately mixed in and lied about selling ‘used’ watches.’ Arnold said.
     On the other hand, many outsiders and watch enthusiasts purchase fake watches consciously or unconsciously. ‘In the past few years, the price of watches has risen, so many watch enthusiasts have turned their attention to ‘used’ watches.’
    The report also said that although no one wants to admit it publicly, there is such a statement in the Swiss watch industry that the ‘policies’ pursued by some brands have encouraged the behavior of fake watch manufacturers to some extent. For example, the sales network of Swiss brands to traditional markets, such as the United States and Europe, is greatly restricted, which makes many small businesses have to fill the shortage of supplies through the ‘second-hand’ market, so counterfeiters have the advantage machine. The President of Hublot Watches has repeatedly stated in the past few years that how proud he is of replicating his watches, this shows that his brand has a place in the international market.
    But now, counterfeiting is no longer a question of economic losses. ‘If consumers no longer care about the difference between genuine and counterfeit products, then trust is lost. This is a serious blow to Swiss brands,’ said Arnold. He also said that Guangdong Province is a fake watch production center, where police search every day. ‘But the effect is not great because everything is performed separately. There is no economic relationship between the roles. The main parts of the watch are sometimes Produced in a legitimate formal enterprise and then installed in a secret handicraft workshop. ‘