Ephj Trade Show: Confidence Index Continues To Increase In 2013

Just three weeks after the 2012 exhibition, two-thirds of the exhibitors have already booked their booths for 2013. In particular, more than 300 sub-contractors in the watch industry have confirmed that they will continue to participate next year. This unprecedented early renewal rate is a clear sign, breaking all records before 2012 and showing exhibitors’ high confidence in the show.
Looking back at the past exhibition, after analyzing the feedback from the satisfaction survey, it is clear that the 2012 EPHJ-EPMT-SMT trade show has achieved great success. ‘We decided that it was perfectly reasonable to move the show to Geneva; in fact, the impact of the move exceeded all our expectations.’ Olivier Saenger said, ‘The number of visitors increased by more than 30% for all our exhibitors This brings significant business opportunities, which is their primary goal. ‘
A direct result of this apparent success is that many exhibitors have confirmed that they will continue to participate in the exhibition in Geneva next year. In fact, two-thirds of the exhibitors who participated in the 2012 show have already booked their booths for 2013, and more than 300 EPHJ exhibitors will continue to participate next year.
 ‘Given the current economic environment, this is a very strong vote of confidence,’ André Colard said. ‘We have clearly shown to all market participants the significance and sustainability of our trade show. There is a real reality behind all the words and propaganda: we have clearly stated our strategy Is the best way to attract more viewers and thus generate more business opportunities. ‘
Preliminary data analysis shows that this year 14,000 visitors came to Geneva from all directions: from Europe, North America and the Far East. The collaboration with microtechnology exhibitors has also produced positive synergies. We now know that exhibitors who have confirmed their EPMT booth are also interested in EPHJ and vice versa. Similarly, the visitors of SwissMedtech are also the same. Their application technology has already been used by watch subcontractors.
The next SMT EPHJ-EPMT trade show will be held from June 11 to 14, 2013.