On July 7, Vipshop, the world’s largest e-commerce store, joined hands with Athens, Tissot, Casio, DW, Fiyta, Rossini, Eber, and Swatch (SWATCH). Watch brand, carefully created a watch sale carnival for nearly 200 million registered members-‘7.7 Watch Festival’. It is understood that the ‘7.7 Watch Festival’ of the Vipshop will start on time on July 6 at 8 pm. The discount and the gameplay of this special sale will also be upgraded. In addition to the two great value-for-money discounts of up to 498 yuan and 100 yuan for brand red envelopes, Vipshop also teamed up with major brands to launch 2016 new products, and there were surprises such as the ‘7 yuan purchase watch’ for treasure hunt activities, allowing members to feel at the same time The essence of the world’s watch brands’ timepieces. On the one hand, you can also win watches for 7 yuan, and have fun in the process of buying.
Selected 18 brands 2016 new product release
The ‘7.7 Watch Festival’ at the Vipshop is another special event following the ‘6.16 Years Promotion’. With the concept of ‘surprise’ to nearly 200 million members, 18 special sales will be held this time. Watch brands have been carefully selected, including Tissot from Switzerland, Daniel Wellington from Sweden, CASIO, the trend watch, and Kenneth Cole, the designer brand, and Domestic brands such as FIYTA, ROSSINI, and EBOHR. Based on in-depth insights into consumer needs, Vipshop will personalize the special sale section of the “7.7 Watch Festival” and subdivide the section into three major venues: high-quality brands, post-90s, and men according to audience preferences. Members can quickly and accurately buy their favorite watch products. It is worth looking forward to that the Seagull Watch, which is known for its original Chinese movement design and craftsmanship, will also debut its 2016 new product at the ‘7.7 Watch Festival’ of this VIP event.
User experience upgrade creates ‘7 yuan watch purchase’ surprise
In order to surprise the shopping link, Vipshop will launch a “7 yuan purchase watch” treasure hunt during the event, and prepared a surprise gift worth 500,000 for nearly 200 million members. During the sale period, the ‘7.7 Watch Festival’ special session of Vipshop will have a hidden link of ‘7 yuan to buy a watch’, members find the hidden link and click in, you will have the opportunity to buy a top wrist from Cartier at a 7 yuan surprise price table. At the same time, other watch brands in the special session also set up ‘7 yuan watch purchase’ hidden link, members who successfully found the hidden link also have the opportunity to participate in ‘7 yuan purchase watch’. Through the new experience of “7 yuan watch purchase”, VIP members can find surprises everywhere during the shopping process, and enjoy the value experience of 7 million yuan watch purchase.
As a website specializing in special sales, Vipshop will always surprise nearly 200 million members with the fashion special sales model of ‘selected brands’, ‘deep discounts’ and ‘limited time buying’. After signing the chief surprise officer Jay Chou, it is in line with the user’s flat use needs, and continues to innovate and create shopping surprises. It always brings users a ‘shopping-like’ scene-like shopping experience. And the ‘7.7 Watch Festival’ of the Vipshop will create a ‘looking for surprise’ scene for members through innovative marketing and new games, and will inject a lot of surprises into the user experience based on giving benefits to members.