Love Donation Ignites Children’s Inspiration Mido Charity Creates Eternal Care

In September 2012, Swiss Mido announced that Mido would launch a campaign of ‘Great Love, No Limits, Love Donations’ and called on friends who would like to dedicate love to children in Tibetan areas of Sichuan to send donated materials to the United States. Chengdu office. After the event was officially launched on September 3, it received strong support and positive response from caring people from all walks of life, and a large number of material resources were continuously sent to the Mido Chengdu office. On September 15, Mido’s staff and volunteers came to the Tibetan area of ​​Sichuan with a full load of donated materials, and presented their children with a loving gift at the Zongke Township Central Primary School in Yangtang County, Aba Prefecture, Sichuan Province.

活动 This event continues the Swiss charity’s consistent charitable commitment. In addition to school supplies and books, donated materials include sports equipment and thick clothing. I believe that these materials will not only allow them to strengthen themselves outside of the intense study, but also allow them to understand the outside world through extracurricular books. They will also be able to spend the winter of 2012 with thick, warm clothes full of love Cold winter.

Zongke Township, Rangtang County, Aba Prefecture, Sichuan Province is located in the southwest of Rangtang County, Sichuan Province. It is 49.5 kilometers away from the county seat. Due to its remote location, there is only a rugged, muddy ‘machine farming road’ connecting the mountains. Summer rain comes Landslides are the norm, and roads are blocked by snow and ice in winter. Due to the scattered living of residents and inconvenient transportation, the local economy is relatively backward and the teaching facilities are relatively primitive. Mido chose Zongke Township Central Elementary School to make a donation. It is also hoped that it can create a wider sky for the children here through its own strength and caring people from all walks of life.

Swiss Mido donated music classrooms, love books library, and love materials donated by all walks of life to this school. Mido hopes to help these innocent and simple children expand their horizons and enrich their extracurricular life. It will be a very meaningful thing. This donation is a continuation of Mido’s philanthropic initiatives. We hope to help children pave the way for spiritual growth by building a music classroom and a love library. ‘
The Amida Charity Action was warmly welcomed by children in Tibet. The children presented white Hada to the staff and volunteers of Mido, and expressed their gratitude in the most honest and sincere way. Due to the lack of teachers, the children here do not have the opportunity to take art classes. To this end, Mido has specially prepared an interesting art class for them. In class, the children used their imagination to add their own creativity to the inspirational buildings of the Swiss Mido, and the colored pens in their hands added more bright colors to the Mido-inspired buildings. Mido also hopes that the children will study hard and go out of the mountains to see the beautiful buildings on the pictures and realize their dreams.
Swiss Mido focuses on philanthropy, actively fulfills its social responsibilities, and uses its own actions to repay the trust and support of society. In many years of charitable activities, Mido has always taken philanthropy as a long-term work and insisted on fulfilling its charitable commitments. Just as Mido’s brand motto “Inspiration creates eternity”, Mido firmly believes that love will also create eternity!
About Swiss Mido
In 1918, the experienced and talented master watchmaker George Sharon founded the Swiss Mido in Zurich, Switzerland. Its name comes from the Spanish ‘Yo mido’, which means ‘I measure’. Mido aims to make a watch that perfectly combines practical functions with unlimited value. MIDO entered China for the first time in 1938, when it was called ‘meter’. In 2000, MIDO entered China again under the name of ‘Meitu’ under the SWATCH Group.
The real design is more resistant to the flow of time than the current trend. Swiss Mido draws inspiration from classic architecture, and interprets the philosophy of time and space art together with the architecture, and wears eternal architecture with inspiration and creativity on people’s wrists: from the Great Wall of China to the landmark building of New York, from the ancient The Colosseum from Rome to the Arcade of Emmanuel II in Milan, from the Sydney Harbour Bridge to the Rennes Opera House in France to the Eiffel Tower … Medieval designed the Great Wall, Bruna, Perfect, Berencelli, helmsman, commander and other series of watches, they all have a classic design to accurately interpret the ‘inspired to create eternity’ brand motto.
强调 While emphasizing timeless design, Mido is also one of the first choice brands of Swiss official observatory certified watches. For nearly a century since its birth, Mido has always insisted on manufacturing 100% Swiss-made watches with high-quality materials, precise movements, excellent waterproof performance, and long-term ownership.
Swiss Mido is no longer a mechanical product that simply records time, but a symbol of taste, a timeless interpretation.

Bulgari’s New Finissimo Tourbillon Watch Real Shooting Appreciation

Thin timepieces have always been pursued and respected by watchmakers. Today, starting with the introduction of Octo’s Finissimo tourbillon, BVLGARI Bulgari marks a new milestone in the development of ultra-thin, ultra-complex watches: a 1.95 mm thickness movement makes the running tourbillon the most slim and unique on the market The thinnest tourbillon ever.

 There are countless elegant ultra-thin watches in the history of watchmaking. The tourbillon in ultra-thin watches is the representative of complex watches. As a member of the Octo family, Octo’s Finissimo tourbillon embodies the creative talents of Italy and the superb skills of Swiss watchmaking, and integrates many unique and innovative inventions.

 Its movement is thinner than a Swiss franc coin. Since the beginning of the creation, the design has incorporated a number of ingenuity to reduce the overall thickness-the thickness of the tourbillon frame, which is the decisive factor in the production process, is only 1.95 mm. The combination of the frame and the base plate of the movement determines the thickness of the entire movement. The entire movement architecture consists of two splints: one for the minute hand and one for the tourbillon frame wheel train that makes one revolution per minute.

 In developing the thinnest tourbillon movement, watchmakers have used a variety of solutions to achieve this. The first is ball bearings using rotating parts: 7 ball bearings are usually mounted on the basic movement, and the tourbillon frame has a shell-type rolling bearing to make it rotatable. The last ball bearing allows the escape wheel to rotate around it. The second is the elimination of the governing component group, because the timing is adjusted directly on the balance wheel, which also helps the movement to become thinner. The barrel is in place and guided by its adjacent 3 ball bearings. This solution doubled the height of the spring, thus achieving a power reserve of nearly 55 hours.

In a nutshell, the precision of the Finissimo tourbillon illustrates once again the infinite possibilities of mechanical innovation. The Finissimo tourbillon has 249 parts, and its finish and final combination show its unparalleled perfection: the base plate and the splint are chamfered and decorated with Geneva waves; the gears are chamfered and the screw heads are polished Both the groove and the groove are also chamfered, and the ends are polished. The hour and minute hands on the black dial are lacquered and polished, simple and elegant, embedded in a platinum case with a diameter of 40 mm and fitted with a black alligator leather strap with a platinum buckle. There is no doubt that the Octo Finissimo tourbillon represents a major step forward in the pursuit of ultra-thin and complex watchmaking technology.
 The above watch home brings the cutting-edge information of Bulgari watches at the 2014 Basel watch exhibition. For more details about the 2014 Basel watch exhibition, please pay attention to our special report webpage.
2014 Basel Watch Show Special Website:

Earl And Dali Cross-border Cooperation ‘dali D’ Or’ Golden Magic Kingdom

Piaget, Switzerland’s top watch and jewellery brand, is both a famous watchmaker and a jewellery master. The talent and soul of dual skills allow Piaget to wander between traditional culture and the two fields created by innovation. Create successful masterpieces that perfectly blend the two. Piaget’s arrogant craftsmanship technology is reflected in its continuous and uninterrupted innovation of ancient skills, and its precious gold and jewels condense people’s hearts and stir magical art forms. The endless creative design makes Its artistic creation is fascinating and timeless.
  Piaget is the first brand to integrate professional watchmaking with jewellery, and the first dreamer to believe that “wristwatch is jewelry, and jewelry can also be a watch.” Piaget views “time” from a different perspective. And through various forms to stimulate the infinite possibilities of creation. Piaget is willing to challenge the norms, and to continuously create and enhance the artistic value of the work. In the 1960s, Piaget broke the established image attitude and shared the passion for creativity with the artist Salvador Dali, casting a series of ‘Dali d’Or’ works. It also pushed the popularity of Piaget brand to the peak of creative abundance. This series is currently part of the collection at the Geneva headquarters. This cross-border art creation will be airlifted to Taiwan for the first time from 6 / 16-9 / 30 this year, and this year’s most watched ‘Crazy Dali-Surrealist Master Special’ ‘Exhibition’, cross-border exhibition at the National Chiang Kai-shek Memorial Hall, a sight for watch fans and art lovers.
Piaget’s first air shipment to Taiwan ‘Dali d’ Or’ series presented brilliantly
  This year’s most watched ‘Crazy Dali-Surrealist Masters Special Exhibition’ will feature many well-known large-scale sculptures, as well as many brilliant cross-border performances such as gold jewelry, movies, furniture … Piaget was invited to exhibit the classic art work ‘Dali d’Or’ series. It will also plan an independent exhibition area. With elegant and simple display and blue-black space, Piaget Geneva headquarters will display the classic collection of the ‘Gallery of Time’ overall space design. , Recreating Taipei with the same concept and atmosphere, invite you to experience a fantasy journey of art.
  Piaget’s ‘Dali d’Or’ series originated in the 1950s. Piaget broke the barrier of watch thickness and influenced watchmaking creativity, and successively launched the first ultra-thin movement 9P with a thickness of only 2 mm, and only 2.3 mm. The thinnest automatic mechanical movement 12P ever. Until 1967, the new ‘currency’ created by the surreal magician Salvador Dali, ‘Dali d’Or’, inspired the imagination of Piaget to challenge cross-border creation.
  Dali used four gold coins of different sizes and currency values ​​to create a variety of crazy imaginations at 5 Mao, 1 Yuan, 2 Yuan, and 5 Yuan. The front face of the gold coin has the famous beard outline of this crazy artist. It is inseparable from it. It is his creative inspiration, his wife Gala. The back of the gold coin is engraved with ‘egg’. Dali painting The periodic symbol in represents a world that is just in its incubation period, and an imagination that symbolizes the future world.
  Piaget and Dali shared their passion for creativity, and successively created a series of works including watches, pocket watches, bracelets, cufflinks, etc. with ‘Dali d’Or’ gold coins cast by Dali, from 900/1000 ‘Dali d’Or’ gold coins made of pure gold are issued in limited editions and are engraved with independent limited edition numbers. Piaget not only introduced unprecedented luxury into the traditional watchmaking industry, causing a wave of excitement. The eternal masterpiece inspired by the close and similar creative views of Dali sublimated the watchmaking process. Solemnly ascended the art hall.

Piaget and Dali 6/16 ~ 9/30 at the Cross-Border Fantasy Exhibition at Chiang Kai-shek Memorial Hall
  5 pieces of ‘Dali d’Or’ series on display, including a mysterious watch of gold coins, pendant chain, cufflinks, banknote clip and key ring, are created with Dali’s famous gold coins, creating a unique texture and detail that belong to the earl. Beauty. Among them, the most representative mysterious watch of gold coins, in addition to 24K gold engraved portraits, is equipped with Piaget’s 9P ultra-thin manual winding mechanical movement, and puts the ultra-thin movement in the ‘coin’ case. Whether it is creativity and technology, it presents Piaget’s ultra-luxury craftsmanship and infinite imagination.
  Piaget and Dali will join hands in the ‘Crazy Dali-Surrealist Masters Special Exhibition’ from 6/16 to 9/30 and will be grandly displayed in the Jieshi Hall and Ruiyuan Hall of the Chiang Kai-shek Memorial Hall. Top watch and jewellery brands and The spark of art inspired by the cross-border cooperation of art masters leads you into the golden magic country of ‘Dali d’Or’.

Elegant Masterpiece 97sk.6.394.21 Skeleton Watch

The Emperor was a watchmaking factory founded in 1860 by the watchmaker Jaude Didison from Alsace, France, in the small town of Saint-Elia in the valley of the watchmaking sanctuary, and later the watch factory Relocated to Dallashoed, Switzerland, where it flourished, until 1910 the emperor officially became a registered trademark in the field of watchmaking and jewelry supply. In its 146-year watchmaking history, Zunhuang brand has continuously pursued breakthroughs. Its long history has made it rich in cultural value and exuded the noble temperament that has been refined by the times.
 Elegant 9 series watches, as the name suggests, are indeed very elegant. All the models are almost simple in appearance and simple in design, but the materials used, the details of the processing and the use of the movement are not simple. Therefore it is considered a low-key aristocracy.
However, as mentioned above, the models of this series are almost simple. Yes, it also has a very special style, that is, the 97SK.6.394.21 skeleton watch.

The Zhuanghuang Elegant 9 Series 97SK.6.394.21 watch continues the simple style of the series, but also breaks through the series’ ‘closed’ dial.
This watch from Zunhuang uses rose gold to create the entire watch, not only the case, but also the crown, buckle and movement components. The materials are full, which is also the tradition that Zunhuang has always used only precious metals in the elegant 9 series. Each watch under the elegant 9 series uses gold materials to highlight the high-end line of the series.
The 41 mm diameter is not that big, it is a size suitable for most men’s wear. In the 36 mm dial diameter space inside, the operation of the machine seems to be at ease.
The hands on the dial are very classic, and the blued-steel hands on the top of the hollowed-out arrow design are very expressive and elegant.
Of course, in addition to these, what should really be appreciated is the hollow design. The beauty of hollowing out is like a person telling you the truth, it reveals everything, waiting for you to appreciate and listen. Hollowing needs to remove all the excess parts of the traditional splint that may block the view, which is very time consuming. At the same time, the structure and layout of the movement must be considered, so these will be designed in advance, and then outline the outline, and then the excess Partial culling. After these steps are over, the most important thing is to polish each part as carefully as possible in order to present the best results.
In addition to the beauty of craftsmanship, full hollowing can fully present the mechanical structure in front of the user’s eyes. This is a kind of self-confidence and a challenge. Any imperfection in details may be seen through by experts, so hollowing out requires not only technology but also courage.

 The movement is the core of a watch. There is no doubt that to understand a watch, the most important thing is to understand its movement. The Zhuanghuang Elegant 9 series 97SK.6.394.21 watch uses the brand-made CAL.16 1/2 2698-2 movement. This movement has a diameter of 36 mm and is a relatively large movement. For 3hz, it is okay. The 46-hour power reserve is unavoidable. After all, the manual-winding movement only has a power reserve of less than two days, which means that it needs to be wound every day. This is a common one for most people. It’s more troublesome, and of course it will be fun for absolute fans of watches.
Apart from this, the hollowed-out movement is a work of art worthy of appreciation. Regardless of which angle you look at, the Emperor will not let you feast your eyes, because it basically has few blind spots. In addition, the hollow design allows the watch friends to pass from the winding to the mainspring energy storage to the gear to the escapement, and finally the whole process is clear at a glance, showing the wonderfulness of the mechanical origin to the greatest extent. The Zunhuang brand is a brand full of aristocracy, and its models show a subtle temperament in a simple and low-key style, but low-key never means being ignored. In many cases, it will be a flash point. Zunhuang Watch is such a style, it is subtle and unpretentious, but the taste is so compelling.
The Respected and Elegant 9 Series 97SK.6.394.21 watch uses the noble and elegant rose gold as the material to set the high-end and elegant tone of the table below, and presents the beauty of machinery and art with full hollow, which is a particularly prominent one in the series. The shape of the hands and the internal structure are modeled after a pocket watch produced by the Emperor in the 1920s. This pocket watch can be said to be the representative of a few minimalist hollow-out watches at that time, showing the unique beauty of strength.